The Story

We are regular gymgoers, and for the length of time that we have been working out, we noticed that most of the gym activewear options currently available to us – and to many other women - are made of poor quality materials and overall unflattering. 

It seemed to us like most activewear options are made to fit just one body type and not very inclusive in terms of comfort level and support. And this inspired to introduce Poosh əˈperəl to the local market. We want women to feel good about working out, staying healthy, and wearing comfortable and great quality gym clothes to make it easier and enjoyable to achieve their fitness goals.

We believe in fueling confidence in women. We recognize that women have unique beauty and strengths that are worth celebrating. This is why every piece of Poosh əˈperəl activewear is breathable, stretchable, and quick-dry. The styles are tailored for women who are as unique as their workout needs. 

Don't forget to #pooshyourlimits!